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Boardie in media. Here you can read more about our acknowledgement in different newspapers, websites and awards.

 

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14.12.2017 PRESS RELEASE

BOARDIE WINNER OF HARDWARE WINTER CATEGORY, ISPO BRANDNEW 2018

Boardie has been awarded with ”Best Winter Hardware” product of the year in the competition ISPO Brandnew! ISPO Brandnew is the biggest competition for startups in the sports business, and we feel very humbled and grateful for their recognition. The jury writes that they were particularly won over by the fact that Boardie is a new product in a segment that has seen virtually no changes for decades.

As part of the prize, we will receive an exhibition space for a chance to display Boardie at ISPO Munich, which takes place 28 – 31 January. Make sure to pay us a visit if you plan to go to the trade show, which is the largest in the sports business segment.

Link to all the winners.

Link to news article in ”Sportfack” (Swedish).

05.12.2017 PRESS RELEASE

GERMAN SKI RESORTS CAN NOW GET BOARDIE FOR FREE THROUGH PARTNERSHIP WITH SITOUR

Boardie AB recently entered a partnership with the ski resort advertising agency Sitour Werbe GmbH, to manage and distribute Boardies in German ski resort areas. The partnership means that Sitour will facilitate the transaction between advertisers targeting the German skiing segment with German ski resorts who wants to update their T-bar systems with Boardie, completely free of charge for the ski resorts. “Our hope, is that this partnership will speed up the process of converting old T-bar seats to Boardie, as more resorts will be able to afford the investment when it’s funded by advertisers and not by the resorts themselves”, says Niclas Stjernberg, CEO of Boardie. “It is our ambition to work with well experienced companies, such as Sitour, when we enter new markets like we are doing now in the German alps. We hope for a long and prosperous cooperation with Sitour, who has been nothing but professional along the process.” From Sitour Germany, sales director Thomas Braun has led the initiative, and says that “Sitour are happy to cooperate with innovative startups like Boardie and this cooperation will help us to develop the skiing industry in the areas we are present. At the same time, we can provide a wider range of options for our customers to better reach their ski resort audience.” With 1,000 ski resorts in 7 countries, Sitour is the largest corporate network specializing in technology and advertising for ski resorts. For any German ski resorts interested to take part in this opportunity, you can contact Sitour here.

 

25.08.2017

BOARDIE IN SWITZERLAND

We’re proud to announce that snow lovers in Switzerland will have an opportunity to enjoy Boardie this winter!

Elsigen-Metsch will be the first ski resort in Switzerland to offer their guests a comfortable T-bar experience, and you’ll find it in the ”Doppellift” at Elsigenalp where 125 fresh Boardies will be installed at the opening of the season in November.

Elsigen Metsch writes that they want to set a new comfort trend when it comes to ski lifts in the Alp area and that visitors can expect to find more improvements than ever this year to make their experience as enjoyable as possible.

18.08.2017

BOARDIE – FOR MOUNTAINBIKERS TOO?

We wanted to see how Boardie was received by cyclists this summer, so we gave professional enduro cyclist Martin Petrén it a try on his Alpine6 from Orange Bikes.

His reaction?

”I think Boardie reduced pressure on me and my bike and it improved handling while riding the T-bar because I had better stability. Hopefully we’ll see more of these in bike parks in the future!”

09.02.2017

BOARDIES – LOTS AND LOTS OF BOARDIES!

At Väsjöbacken in Stockholm, Sweden – all T-bars have been equipped with Boardie. We paid them a visit to get some feedback from both staff and visitors – and we got some very heart warming input. Here is a few statements made by visitors:

”They were definitely more comfortable than the old ones. When riding alone on these new T-bars, they don’t bend upwards which the old ones did so that you might slide off – that was an espacially big bonus” – Guest 1.

”The best part about the new T-bars is that they’re so darn comfy on my butt!” – Guest 2.

”I think that the new T-bars are comfortable and my dad loves them” – Guest 3.

You can watch a couple of the interviews we did on Youtube here (swedish):

09.05.2016

CATEGORY WINNER IN VENTURE CUP SWEDEN FINAL 2016 

Venture Cup is Sweden’s largest competition for those looking to develop their business idea and start a business. Earlier this year Boardie won the  first price in the same category during the East Region final. Then the company was nominated to participate in the Sweden final. The award was in arranged in Gothenburg and read more about in the Uppsala newspaper here